Privacy Policy & Privacy Notice

Abercorn Limited
Trading as Abercorn Business Sales

Effective Date: 12 July 2026

1. Introduction

Abercorn Limited (“Abercorn”, “we”, “our” or “us”) is committed to protecting your privacy and handling your personal information lawfully, fairly and transparently.

Selling a business is often one of the most significant financial transactions an owner will undertake. We recognise that our clients entrust us with highly confidential commercial and personal information, and we are committed to maintaining the highest standards of confidentiality, security and professionalism.

This Privacy Policy explains how we collect, use, store, share and protect personal information when providing our business brokerage and related services.

2. About Us

Abercorn Limited trades as Abercorn Business Sales and specialises in advising owner-managed businesses on the confidential sale of their businesses.

Our services include:

• Business valuations

• Business sales

• Confidential marketing

• Buyer identification and qualification

• Preparation of sales memoranda and teaser documents

• Negotiation support

• Transaction management

• Liaison with solicitors, accountants and other professional advisers

• Anti-Money Laundering (AML) and Customer Due Diligence (CDD)

3. Our Contact Details

Abercorn Limited
Savoy House
Savoy Circus
London
W3 7DA

Telephone: 0800 246 1313

Email: expert@abercornbusinesssales.com

Website: www.abercornbusinesssales.com

Data Protection Lead

If you have any questions regarding this Privacy Notice or wish to exercise your rights under UK data protection law, please contact us using the details above.

4. Our Commitment

We are committed to:

• protecting your privacy;

• processing personal information lawfully and fairly;

• collecting only necessary information;

• keeping information accurate and secure;

• retaining information only for as long as necessary;

• respecting your legal rights.

5. The Information We Collect

Depending upon our relationship with you, we may collect:

Business Owners

• Name

• Business address

• Residential address

• Telephone numbers

• Email addresses

• Company details

• Director and shareholder information

• Identity documents

• Proof of address

• Financial information relating to the business

• Information relating to the proposed sale

Prospective Purchasers

• Contact details

• Company information

• Acquisition criteria

• Professional background

• Confidentiality agreement information

• Proof of funds (where appropriate)

• Identity verification information

• AML information where required

Website Visitors

• IP address

• Browser type

• Device information

• Website usage information

• Cookies and analytics information

• Contact form submissions

6. How We Collect Personal Information

We obtain personal information:

• directly from you;

• through our website;

• during telephone conversations and meetings;

• from publicly available sources such as Companies House;

• from solicitors, accountants and other professional advisers;

• Through trusted service providers assisting us in delivering our services.

7. Why We Use Your Information

We use personal information to:

• provide business brokerage services;

• carry out business valuations;

• market businesses confidentially;

• identify and qualify prospective purchasers;

• negotiate transactions;

• communicate with clients;

• prepare sales memoranda and marketing material;

• comply with legal and regulatory obligations;

• carry out Anti-Money Laundering and Customer Due Diligence;

• maintain accurate business records;

• improve our services.

8. Lawful Bases

Depending upon the circumstances, we process personal information because:

• it is necessary to perform our contract with you;

• we are under a legal obligation to do so;

• it is necessary for our legitimate business interests;

• you have provided consent where required.

9. Anti-Money Laundering

Before accepting instructions to act for a business owner, Abercorn carries out Anti-Money Laundering (AML) and Customer Due Diligence (CDD) checks in accordance with applicable legislation.

This may include verifying the identity of directors, shareholders and beneficial owners, undertaking electronic identity verification, and carrying out sanctions and other legally required checks.

Failure to provide the information required for these purposes may prevent us from accepting or continuing instructions.

10. Sharing Personal Information

We may share information where necessary with:

• solicitors;

• accountants;

• lenders and finance providers;

• professional advisers;

• Landmark AML software providers;

• HubSpot CRM;

• QuickBooks;

• Microsoft 365;

• Google Workspace;

• IT support providers;

• Regulatory authorities where required by law.

We do not sell personal information.

11. International Transfers

We do not routinely transfer personal information outside the United Kingdom.

Where this changes in the future, we will ensure appropriate safeguards are implemented in accordance with UK data protection law.

12. Data Security

We take appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.

These measures include secure business systems, controlled access to information, staff confidentiality obligations, password protection and appropriate security procedures.

13. Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected or to comply with legal and regulatory obligations.

Our retention periods are set out in our internal Retention Schedule.

14. Your Rights

Subject to applicable law, you have the right to:

• request access to your personal information;

• request correction of inaccurate information;

• request erasure in certain circumstances;

• request restriction of processing;

• object to certain processing;

• request data portability where applicable;

• withdraw consent where processing is based on consent.

To exercise your rights, please contact our Data Protection Lead.

15. Complaints

If you have any concerns about how we use your personal information, please contact us first so that we have the opportunity to resolve the matter.

If you remain dissatisfied, you have the right to complain to the Information Commissioner’s Office (ICO).

16. Changes to this Privacy Notice

We may update this Privacy Notice from time to time to reflect changes in our business, our services or legal requirements.

The latest version will always be available on our website.

17. Contact Us

Abercorn Limited
Trading as Abercorn Business Sales

Registered Office:

Savoy House
Savoy Circus
London
W3 7DA

Company Registration Number: 06655191

Telephone: 0800 246 1313

Email: expert@abercornbusinesssales.com